SAP adds Digital Asset Management to its ECM Offerings by Leveraging its Strategic Relationship with Open Text

SAP has now added more value to its Enterprise Content Management (ECM) offerings by adding digital asset management as one of its key components. SAP and Open Text have had a successful collaboration for more than a decade now. SAP resells content management software from Open Text, as a result of a strategic partnership between the two companies.

By extending the global reseller agreement, SAP will now add SAP digital asset management application to its already successful SAP enterprise content management solution offerings. Most companies today are looking to standardize the digital media content in order to portray a consistent image in the minds of their customers.

SAP Digital Asset Management, will add higher value to its CRM application, by adding digital asset management capabilities to existing modules of marketing resource management (MRM) and intellectual property management (IPM) . With a rapid change in marketing strategies and a higher shift towards digitized and targeted marketing campaigns, companies look at robust solutions to effectively create, manage and distribute their digitized content.

This capability would see higher ROIs on marketing campaigns due to faster creation and efficient management of standardized marketing collaterals. The functionality would also benefit media and entertainment companies who rely on high quality media content. Digital asset management solutions would help these entertainment houses to better manage their digitized content like photos, logos etc. , hence saving a lot of time and effort of editors, and in turn boost profits for these companies.

This is especially helpful to large companies with many product lines and spread across varied locations all around the globe. To create and manage an integrated marketing campaign for these companies, and to send across a consistent message with the right images and content is very important, keeping in mind the branding and marketing objectives of the company. SAP digital asset management would hence be a boon for such companies as it would empower them to create such integrated campaigns with ease, and also monitor the efficiency of these campaigns.

SAP has had a successful collaboration with Open Text by reselling document access, archiving and invoice management solutions. By expanding its offering to add DAM, just adds another feather to its cap and goes in line with SAP’s strategy to constantly strive to add value to its customers in the rapidly changing and dynamic business scenario.

Written By :

Lawrence Gilbert

(Business Development Executive at Accent Consulting)